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Reading Corner – Marketing in the Moment

October 20, 2010

Currently off my shelf is the book Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, by Michael Tasner.

Marketing in the Moment

Web 2.0 Marketing methods are becoming saturated. The new wave includes adaptive browsing habits and methods, intelligent and immediate information, and mobile portals to access our web content. Virtual life is creeping in, streaming video and internet TV is taking our viewing to the next level and more companies are developing their own brand applications for consumers.

Time to catch up to 3.0 before you fall behind.


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