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Get It, Got It, Good

December 24, 2010

Did you ever see such a sight in your life as three blind mice?

Maybe it’s that I’m not an advertisement genius, or maybe there is a super secret master plan of a lot of social media marketing companies out there that include doing the opposite of what they say you SHOULD be doing to be sucessful in social media.

I’ve done a bit of freelance project fill in time for a few established marketers and I’ve also run and managed my own contract based accounts for almost a year. Monitoring a few accounts to try to boost my own work has been important as well. In all these activities I have come to one conclusion. There are a lot of social media marketing people out there who are as blind as mice.

From what I have seen, they either don’t know, don’t understand or plain just don’t care about how to get results. They are duping their clients into thinking they are working towards certain goals and instead all they do is everything they say you shouldn’t in order to be successful.

Case A: A company hires a marketer to do the FB/Twitter/Blog thing. Ok, they post some articles on the blog and that link goes on the FB and Twitter. Next? NOTHING! No communication with the potential consumer, only ad and article blasting from their blog only. I even tried to see if they monitored the account by using their @ name and asking a question. It went ignored.    FAIL!

Case B: A marketer hires me to increase following on a specific Twitter account but I’m not allowed to post content, only add people that they follow. The content was limited to a few article posts only. When I maxed out people I followed (2000) I asked if I should start to filter the following to delete less relevent and increase more likely to follow back or interact. I was told no, stop all work on that account. The account had a few hundred followers for all the following it had done. Why do people think that the only way to gain followers is to blindly follow a large number? Don’t they understand that a large ratio discrepancy degrades the confidence of potential consumers? Again, no welcomes/thank you’s/hello’s or connections with followers.

Social Media is WORK. Social Media is SOCIAL. It’s about establishing relationships and connections.

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Reading Corner – Marketing in the Moment

October 20, 2010

Currently off my shelf is the book Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, by Michael Tasner.

Marketing in the Moment

Web 2.0 Marketing methods are becoming saturated. The new wave includes adaptive browsing habits and methods, intelligent and immediate information, and mobile portals to access our web content. Virtual life is creeping in, streaming video and internet TV is taking our viewing to the next level and more companies are developing their own brand applications for consumers.

Time to catch up to 3.0 before you fall behind.

 

Don’t change for me ARRRGGGG!!! Blog Themes!!!

October 8, 2010

Believe it or not, this is not my only blog. I know, hard for you to imagine. 🙂 I have a few for business and work I’m doing and several personal and interest based blogs to keep me happy. Well, almost happy.

One of my first blogs was going along nicely but I got tired of the same look and felt it could use an update. Searching through the various themes offered here on WORDPRESS.COM, I previewed and chose another. Well, Read more…

RecruitFest! 2010 – Boston,Ma

September 12, 2010

RecuitingBlogs and Monster (Yes, THAT Monster) are holding a joint two-day conference to be held in Boston Massachusetts on October 7th and 8th with a “TweetUp” on October 6th from 7-10pm.

The event will focus on “real world recruiting issues, overcoming business challenges, and creating meaningful dialog within an intimate gathering of smart folks in the industry.” Read more…

Marketing Lessons from the Grateful Dead

August 10, 2010

Just finished the HubSpot webinar “How to Market Your Business Like the Most Iconic Band in History” presented by Grateful Dead fan Bill Walton, and co-authors Brian Halligan and David Meerman Scott.

Who would have thought that what they did was so ahead of their time in marketing? The Grateful Dead reversed the typical business model of bands at the time and made the CONCERT the revenue source instead Read more…

Don’t like the new dashboard setup

August 10, 2010

I first heard from a friend about it. His menus opened up over his bloglist and it hindered his ability to go to those blogs from his dash. Hmm, I thought.

Logging in I see the new setup. I go to “My Blogs” and the menu opens to the right. WooHoo I think. Maybe it was a temp glitch or just my friend’s computer luck giving him trouble. So my next move is to try and go over to “New Post”.  Yeah, that’s when it hit me.  By the time I could get the cursor over to the right, the menu disappeared. Ugh. After several attempts I managed to swing over quick enough. It’s like acrobatics Read more…

Lessons I’ve Learned From Zen – A.C.T.

August 7, 2010

Currently reading (for the 3rd time) a 5 Star book by Shama Hyder Kabani, The Zen of Social Media Marketing. Below are some of the highlights I want to remember for the future.

Successful Online Marketing….think A.C.T.

Attract = attracting traffic to your site

Convert = turning strangers into consumer or customer

Transform = turn successes into magnetic forces of attraction Read more…